Meet Milk it
Milk it is a fast-growing UK bakery creating small-batch lactation cookies for new mums, available two ways: freshly baked cookie boxes delivered across the UK, and frozen cookie dough that bakes straight from the freezer in 15 minutes. Since launching in October 2025, the brand has already been featured in leading parenting and lifestyle publications for its nourishing and premium approach to postpartum support.
Browse recent features, download assets, or get in touch — I'd love to hear from you. For interviews, samples, product details, or media enquiries:
Features:
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Vogue:
Thoughtful And Practical Gifts For A Baby’s First Year
"Founded by a postpartum nutrition consultant, breastfeeding counsellor, doula and mum who creates cookies from her small commercial kitchen. Containing ingredients that support breastfeeding. The perfect gift for a nap-trapped new mum."
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Luminary Mothers:
How women are turning deeply specific maternal experiences into businesses
"So much of the postpartum world revolves around the baby: are they feeding, sleeping, gaining weight, thriving? Milk It deliberately turns some of that attention back towards the mother."
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Sheerluxe:
11 Cool Things For Parents & Kids This Month
"If there’s one thing every new mum appreciates, it’s snacks you can eat one-handed – and Milk It is taking this to the next level. A first of its kind brand in the UK, it offers freshly baked lactation cookies, delivered to your door."
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Sheerluxe:
41 Stylish & Thoughtful Gifts For A New Arrival
"New parents will always be grateful for something delicious – from indulgent brownies and lactation cookies to cook-at-home meals that take dinner off the to-do list."
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Netmums:
The Shopping List: Bump to baby Christmas gifts edit
"The coveted cookies at the top of any new mums’ wish list right now – the new Milk it Bakehouse cookies not only taste delicious but are packed with ingredients to support lactation."
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The Little Stylist
10 Things You Need to Know About if You're Pregnant Now
"The most coveted cookies in motherhood. Delicious, beautifully packaged and packed with ingredients to support breastfeeding. Pre order because, no surprise, they sell out."
Press Release
Click below for my most recent press release for background on the brand, founder and product details.
Founder Bio
Mel Mckechnie — Founder, Milk it
Mel is a doula, breastfeeding support counsellor, and pregnancy and postpartum nutrition consultant based in Cornwall. With extensive experience supporting new mums through birth and early postpartum, she created Milk it to offer something simple but deeply needed: a nourishing, fresh-baked snack designed for the realities of postpartum life, and one that was easily gifted.
Since launching in October 2025, Milk it has grown through word-of-mouth, weekly sell-out drops, and features in leading parenting titles. Cookie boxes are baked fresh in small batches and delivered across the UK, and Milk it's frozen cookie dough lets mums bake a warm cookie straight from the freezer whenever they need one. Both are made with ingredients traditionally known to support milk supply — oats, flaxseed, brewer’s yeast, and fenugreek — all wrapped into a bakery-style cookie that feels like a hug on a hard day.
Partnered with brands:
Media Assets
High-resolution images, product photography, lifestyle shots, and founder portraits for editorial use
Media Assets
High-resolution images, product photography, lifestyle shots, and founder portraits for editorial use